The Iron Wall Essay - 2352 Words

The Iron Wall When reading the famous American magazine Time, you see a picture of President Bush with his cabinet praying. This is not a special occasion, but rather a daily prayer that begins his administration workday. It is not uncommon to see religious demonstrations and creeds throughout our society. Our money has â€Å"In God we Trust† and our schools daily pledge states, â€Å"†¦One nation under God†¦Ã¢â‚¬  We take oaths under the Bible and are sworn in with it. It would be foolish to believe that our founding fathers did not have a spiritual side to them. It would be even more naà ¯ve to believe that our sense of being does not come out in our writing; therefore, our nation was delivered on religious foundations and it remains today in all†¦show more content†¦The Santa Fe School District has over four-thousand students, as a result there is quite a large school board that is the governing authority in that area. The school board enacted a policy that pe rmitted students to say or give a speech before home varsity football games of their school. The policy was to be implemented as follows by the high school principal: â€Å"Each spring, the High School Student Council shall conduct an election via the student body to choose a student to deliver the address†. (Eilers, 2000) This policy was taken by families of Mormon and Catholic descent who started this litigation under a Temporary Restraining Order regarding graduation exercises and said that the school district was becoming pro- Baptist by encouraging membership in religious clubs, and showing prejudice towards all other minority religious beliefs. The allegations also stated, â€Å"They also alleged that the district allowed students to read Christian invocations and benedictions from the stage at graduation ceremonies and to deliver overtly Christian prayers over the public address system at home football games.† (Eilers, 2000) The case was argued March 29, 2 000 and decided the following month in the Supreme Court of the United States. This situation presents an earlyShow MoreRelatedThe Berlin Wall667 Words   |  3 PagesThe Berlin Wall was constructed on August 13, 1961. The reason for this was to separate West and East Germany. People in East Germany received the short end of the stick because â€Å"to live in East Germany behind the Berlin Wall meant to live in fear and distrust† (Wagner). The Stasi (state security service) monitored citizens for fear of rebellion. Many students and college graduates tried to cross over but only a few were successful. Those who were not were fined, prosecuted, or even murdered. 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His mainRead MoreWorld War I was supposed to be the war to end all wars. In a matter of just twenty-one years war1100 Words   |  5 Pagesand human rights. Also it’s establishment promoted peacekeeping and world wide stability. Although the creation of the U.N. was major, the Cold War between America and Russia tore relations with the two countries apart until the fall of Communism.(Wall 2). Regardless, the things seen in the last great war brought pain and horror to people that would affect future generations. 1933 to 1945 was a time of war and dissension for all countries especially Germany, Russia and the United States. The UnitedRead MoreConfucianism And The Conflicts Of The Han Dynasty Of Ancient China921 Words   |  4 Pagesfought. The Salt and Iron debate is an example of how the Confucianism of the time affected the strategy of the war. Should the government stick to their principles, or protect their empire? When is the time to say â€Å"enough is enough†? In order to understand the debate, we must understand those who are arguing. The Scholars spent years studying the word and policy of Confucius, then toured China spreading his ideas to every household. The Confucius Scholars opposed the Salt and Iron policies of the ChineseRead MoreBusiness 315: Pros and Cons of the Buy American Act Requirements1396 Words   |  6 Pagesworks. BAA stipulations have been particularly controversial because of their demand that domestic steel and iron be used in public construction projects. Domestic steel and iron must be used in all permanent structures created via federal contracts. Waivers to the Act are available provided the application of those provisions would be inconsistent with the public interest; steel and iron materials/products are not produced in the United States in sufficient and reasonably available quantities whichRead MoreThe Ever Changing Spirit Of Architecture1213 Words   |  5 Pagesbridge was being built out of cast iron. 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Comparing the Results of Victor and Hamlet’s Choices

Though the feeling of revenge is meant to motivate a person to retaliate towards someone who did them wrong, it often harms themself in the process. In the novel Frankenstein, by Mary Shelley and the play Hamlet by William Shakespeare, Victor’s devotion to acting on his revenge leads to his death, while Hamlet’s refusal to do so leads to being killed by a man who does take action. This reveals that a person devoted to revenge causes their own death as well as the deaths of people who take too long to act. After Victor creates a monster a spurns it for his appearance, it kills several people close to him, including his brother, best friend and wife. Hamlet meanwhile, discovers via his father’s ghost that his father was murdered by his†¦show more content†¦Like Victor, Hamlet also anticipates an attack from Claudius, though Hamlet shows no desire to fight back. Hamlet knows he should take revenge, but still finds other ways to occupy his time as opposed to taking action. After returning from England, where he was sent by his uncle to be executed, Hamlet reveals to Horatio that Claudius had â€Å"thrown out his angle for [Hamlet’s] life† (5.2.66) and that it would be â€Å"perfect conscience/ to [pay him back] with this [sword]† (5.2.67-68). Hamlet realizes that after trying to kill Hamlet, Claudius deserves to be killed. Despite this, Hamlet talks to gravediggers and Horatio and fences with Laertes as opposed to taking revenge on the king. Even though they are presented with similar opportunities to act on their revenge, Victor chooses to act while Hamlet only finds reasons not to. Victor’s constant decision to act on his revenge leads him to dedicate himself to acting, while Hamlet’s lack of action taken leads him to wait until he is already dying to take his revenge. After the death of his wife and father, Victor vows revenge on the monster and devotes his life to killing it. Considering suicide, he concludes that his â€Å"revenge [keeps himself] alive† (211) and devotes the monster â€Å"to torture and death†¦ until [the monster] or [Victor] perish† (215). By stating that revenge is his only reason to live, Victor further evidences that he needs to kill the monster to restore order in his life.

Marketing Management A Growing Competition Case

Question: Describe about the Marketing Management for A Growing Competition Case. Answer: Section 1 Marketing objectives The Marketing objectives are those organizational goals which can be achieved by the company and also helps to fulfill the entire aspects of the strategy within the company. These marketing objectives help the company to increase their potentiality, and also motivate their employees, distributors, and retailers (Hasan, 2015). By the help of marketing objectives any company can have the ability to improve their company, products and services and also the relationship between the organization and customers, and also between the organization and their stakeholders (Harris et al, 2014). Theses market objectives help the company to increase their profitability and also help the company to develop. The most important marketing objectives of the Magnum Company by applying the SMART approach are as follows To increase the rate of annual income after paying 15% of the taxes on the rate of return on investment within the period of coming 5 years. To increase the profitability level of the company by producing a net profit of around $ 100,000,000 in the period of coming 3 years of their production. To sell various other products such as milk drops, drinks, chocolate truffle, yogurt, double chocolate, etc. along with the magnum ice cream. Marketing strategy Marketing strategy is a plan which is prepared by the marketers to achieve the organizational goals and also the desired improvement of the company. When all of the marketing goals of a company organization are combining together into a comprehensive plan and help the company to improve then it can be said that the strategy becomes successful and lead the company towards development in future (Douglas Craig, 2013) . Developing marketing strategy within an organization is very important for any type of business. Without any marketing strategy or marketing planning, the effort of any firm to attract their customers become efficient. When the researchers or marketers set a strategic plan for the magnum company then it should keep into the mind that the main focus of the strategy is to meet the requirement level of the customers about their products and services. By the help of these marketing strategies, the organization can able to build good relationships with their customers which l ead to the profit in future and develop the enterprise for long-term. For achieving the organizational growth and profitability, the marketers of the magnum company should prepare a flexible strategy by the help of which they can able to change themselves according to the demands and perception of the customers. The Magnum Company tries to manage the strategic plans depending on the long-term, medium-term and short-term plans (Purcarea, 2015). In their long-term marketing strategies the company keeps their entire focus on making the company leaders and hold the topmost position within the ice cream industry, obtaining a good reputation, expand their business through all over the world and also ensure that in long term plan the company can able to achieve sustainability, success, and profitability. In their middle term marketing strategies the company keeps their entire focus on providing best quality services and products to their customers, by the help of which the firm can also le ad to the profitability, and in the short term marketing strategies the company identifies the needs of the customers and supply them the products and services according to their demand and requirement (Permatasari, 2014). By the help of these strategies, the Magnum Company can able to expand their business within their target market. Before preparing an effective and efficient marketing strategies the Magnum Company utilize some strategic tools to analyze the condition and position of the products and services of that company within the market. The marketers use SWOT analysis and Ansoff share matrix to identify their market positioning. By the help of SWOT analysis, the marketers of the Magnum Company can able to analyze the strength, weakness, opportunities and threats of the company. Strength The main strength of the company is the involvement of the monetary involvement and advance technology. Weakness The weakness of the company is that they do not have properly set up for the promotional programs. They also face several problems regarding the geographical factors as they have very poor geographical coverage throughout the globe. Opportunities The company has a great opportunity that the demand for ice cream has always remained high through all over the world and growth in population in Australia also becomes the opportunity for the organization. Threats The involvement of modern technology and growing demand for the ice cream also become a great opportunity for the company (Choi Yu, 2013). The Magnum Company also faces some threats from their competitors and also due to some governmental legislation regarding the high rate of tax, possibilities of economic depression, etc. which affect the growth and business of the company. The marketers also use Ansoff share matrix to evaluate the marketing strategy through Market penetration, Market development, Product development and Diversification. Market Penetration Magnum has the plan to expand their business internationally and domestically. Market development Magnum has a strategic aim to expand their business throughout the world and can able to provide quality products and services to their customers. According to Ansoff, the market development is a process through which any firm can able to attract a segment of the new customer within the market. In Market development, the risk factor is more than the market penetration process of a company. Product development Product development is the process through which a company incorporates new products within the existing market. The Magnum also want to sell various other products such as milk drops, drinks, chocolate truffle, yogurt, double chocolate, etc. Diversification Diversification is processed through which a company can develop their new products within a new market. Due to core competencies from outside of the company the diversification become more risky for the organizational strategy. Magnum also wants to expand their product range in the different new market segment to gain profit for their company. Section 2 Marketing plan Marketing Program A marketing program is a service which provides detail information about the company that how should they provides management accounting services and taxes to their business. By the help of marketing program, the researchers can able to identify the target size of the company, and also the target customers within the existing market segment (Deck et al, 2013). The marketing programs become more effective when the company keeps into focus the data which are collected from the satisfied clients and customers. The plan of marketing program should provide the personnel credential data and can able to assure their clients and stakeholders that the company has an expert observations about the local laws, state laws and tax laws (Ahmed, 2014). By the help of marketing program, the company can able to identify the specific actions and the procedures within each and every part of their marketing strategy. Month of Action Task august, 2016 Select a product which a company wants launch within the market. Magnum wants to launch fresh yogurt, double chocolate, magnum almond mint, drinks, chocolate truffle, etc. within the new market segment. September 2016 Make a decision about launching a new product within the market. The marketers of Magnum make a strategic plan to implement the new products within the market. October 2016 Identify the target customer and the market segment. At first, Magnum identifies the target customers within the within the existing market segment of Australia November 2016 Finalize the planning of launching a new product. After that, they fix their plan and finalize everything for launching a new product within the market. December 2016 Finalize the suppliers who supply the raw materials for the production of those products. January 2017 Fixed a reasonable price for their products. After planning the entire process the marketers fix a reasonable price through which the company is also able to gain profit. February 2017 The marketers of Magnum make a proper design to run the process of production and which also leads a great profitability to the company. March 2017 Finalize with the distributors. Before promoting the products the company should finalize with the distributors who are the main medium through which Magnum sell their products to the desired customers. April 2017 Distribute the products to their distributors May 2017 After that, the company needs to promote their products by the help of some promoting programs. July 2017 June 2017 The distributors distribute those products in the local markets. References Ahmed, M.I., 2014. Marketing tools in understanding a market and tackling a growing competition case: sarban duty free shop Choi, Y. and Yu, S., 2013. The effect of the usage motivations, the benefits and the factors of losses of Interactive Participatory Advertisement on usage intention of advertisement.Journal of Convergence Information Technology,8(14), p.515. Deck, C., Heinicke, J., Hoo, M. and Ramirez, B., 2013. Sierra Nevada Brewing Company: Pioneering Craft Beer in America Douglas, S.P. and Craig, C.S., 2013. Dynamics of international brand architecture: Overview and directions for future research.DYNAMICS,21. Harris, J.L., OBrien, M.K.E., Elsey, J.W. and LoDolce, M., 2014. Report detailing 22 companies targeted food and beverage marketing to communities of color. Hasan, M.M., 2015. Marketing Analysis of Unilever.Total Quality Management,11, p.13. Permatasari, S.N., 2014.AN ANALYSIS ON THE LANGUAGE STYLE OF THE UTTERANCES IN MAGNUM ADVERTISEMENTS(Doctoral dissertation, SANATA DHARMA UNIVERSITY) Purcarea, T., 2015. At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology, and management.Holistic Marketing Management Journal